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What does our service offer!!
It offers the opportunity to save the lives of discarded fruit and veg no longer needed or wanted by allotment owners all over Dundee.
There are many others out there selling organic fruit and veg from local farms around Dundee but the surplus fruit and veg from allotments
in an even closer vicinity compared to local farms is being forgotten about.
Our service aims to collect all surplus, however there may be from week to week and sell it at an exciting new stall.
Not only will the stall offer saved fruit and veg but it will offer all information and advice needed
to set up an allotment or grow your own.
WE’RE ALL ABOUT ALLOTMENTS!!
Target customers and how we match there profile
Our target customers will be post consumers, people who are environmentally aware, and those that are willing to change there ways
with a little bit of help.
We would expect middle aged plus men and woman to be more inclined to be a post consumer as they have had longer to take up there decisions
on the environment around them and can afford to make the right choices.
This generation are more conscious of themselves and there children’s health and well being, meaning fresh fruit and veg would be there best option.
As we provide information about setting up allotments this age group would be attracted as there are many health benefits from growing your own.
Visual Identity
We played around with the word allotment and our service and came up with the catchy and self explanatory name ALLOTLEFT!
We then created an exciting but simple logo with quirky vegetables surrounding the name to attract our target consumers as well as
allowing other people to be enticed by it.
It visually speaks for itself so doesn’t need any other imagery to carry it.
The logo shall be printed on to the boxes which the surplus fruit and veg shall be collected and delivered to the stall in.
It shall also appear on the side of the Allotleft van to advertise on the move.
As well as on Allotleft’s staffs t shirts/ aprons.
There will be Allotleft reusable tote bags for returning customers.
ADVERTISING
We shall be visiting community events and groups to do small presentations on our work.
We shall have a blog which will give information about our service, exciting happenings at the allotments/ stall and how our community events have been going.
bottom of fruit bowls!
Background Research
As mentioned before there are many points of access to buy organic and fresh fruit and veg around Dundee such as…
Dundee farmers market
People and Planet Veg stand
Healthy Living lunch at the bridge
however no one collects surplus like us!!
GOT NONE LEFT, WE’VE GOT ALLOTLEFT!!
Customer service and aftercare
We assess what each customer is buying and suggest a healthy meal they could make and even write it down for them or
suggest websites, magazines to check out.
We always ask if a customer has been before and are interested in how they found the foodstuffs they bought from us.
Our team is very knowledgeable and willing to go to any extent to provide the advice and information our customers are looking for.
no task is to big, our main objective is to keep customers happy and healthy.
OTHER
If there is anything left that we cannot sell at the stall we make it in to a healthy soup/ meal which we donate to local homeless kitchens.
Creating good publicity for our service.
Donation box for bags, charity etc.
Car boot sales?
In future we may decide to broaden our service by providing healthy local shops with our surplus fruit and veg
such as taste fresh!!”-Group 7
