I have looked at these books in particular for my dissertation research:
I have looked at these books in particular for my dissertation research:
Looking at how effective empathy is as a research method.
-Investigating the importance of empathy in the co-design process throughout design, business and health care.
The area of research that is going to be investigated is the role of empathy and how, by using empathy designers/non-designers can find them selves adding value (whether that be personal or commercial) to their design process/final outcome. This can be achieved by working closely and alongside their user (co-designing) and this will ultimately produce more in depth and meaningful insights.
Within design education the level of empathy required for a target group is often not reached due to lack of understanding, resources and life experiences of students (who are generally aged 17-24 years). In order to open students eyes, one empathic research method used that allows students to understand their user(s) more is featured in Dev Patnaik’s book Wired to Care. The term is called ‘empathic modeling’-where you put yourself in the shoes of the person you are designing for. For design students they may loose some of their senses for a day to understand how a blind person uses a product for example. This form of research can have several exercises attached to it and requires group work and trust to be effective. Patnaik writes that students often feel so immersed in mirroring their user they began to feel emotionally and physically challenged and at level of immersion it is healthy for students to go back to being the designer, for example designer Pat Moore was so involved in her modeling role that she encountered the cruel reality of life outside when she was mugged whilst being disguised as an 80 year old elder.
The term ‘empathic horizon’- “the boundaries to a designer’s knowledge and understanding” (McDonagh. D., et al. 2009) it is about how everyone has some level of empathy for a person for instance imagining a teenager- everyone has their own perception but that is only your perception reaches a point where you cannot fully understand a persons situation without fully emerging yourself in their world.This can be talked about in biological terms- our brains are filled with mirrored newtons- ‘[they have the] ability to pick up on tacit information about other people’ (Patnaik. D., 2009). In this sense designers require ambiguity when designing for empathy.
As student designer population trends are very significant regarding the way we design. Future demographics suggest that the majority of the world will be made up of an aging population- they will outdo the working population therefore designers will have to adapt and change their designs to cater for an elderly population. In this regard, empathic design will play a large role. For student product designers there will be a difference in there design process, to fully understand there user they will have co-design at the very start of there process and involve their user considerably. This will also have to happen throughout industry, already companies are seeing the benefit from intensive user input in there design process, for example, New York design company Smart Design are the founders of OXO ‘Good Grips’ -products such as a potato peeler that have been designed through co-designing with chefs.Smart watched to see how they used the equipment and prototype then looked at the problem people with arthritis would have using a normal hand peeler. This use of empathy for there user helped them design a gripped handle which was more ergonomically friendly, not only for those with arthritis but because they were well designed they have became a very successful inclusive product.
There are several ways for students/those in health care and business to carry out empathic research for example: informal conversations, shadowing, role-playing, focus groups, ethnographic observations (McDonagh D, Thomas J.,2010) but to what extent are these forms of research affective? What are the positive and negative effects of carrying out empathic research?
When dealing with members of the public all sectors must have the communication skills to get to know and ultimately gain the trust of that person. Allowing designers to co-design with a particular group of society allows students to expand there empathic horizon line. By doing this the design process become a lot more thought out at each stage, it allows designers/associates to dip in and out of process at any stage and produce ‘more balanced functional products.’(McDonagh D, Thomas J.,2010) at the final design stage.
Empathic design has close links with a design concept called Inclusive design. Inclusive design ‘ensure[s] that their products and services address the needs of the widest possible audience’ (Design council). To do this designers will have to be adaptable in their design thinking and will have to bring in aspects of empathic design to do this. To be an inclusive designer, empathic design research will play a large part. As design students we are constantly being made aware of the need to rethink the way we make our products from material to how Eco friendly there are, using empathic research we can look at how product are currently being used by people, they may have adapted them to suit there need. Some product are not suited to the users specifications and this can cause ‘product abandonment’ for example when people feel that there is a stigma is attached to a product and refuse to use it even when needed like the walking stick (McDonagh D, Thomas J.,2010).Being empathic can tackle these problems.
Aims: Why are you doing this?
>To improve my knowledge of empathic research methods and design strategies.
>In a theoretical sense, empathy will help me gain a better understanding of users.
>I will experience user testing
>Using empathy in design will help me to produce/create products that are more accurate for what the consumer requires.
>Review my experiences in design education, evaluating my time co-designing.
>I will broaden my knowledge in areas such as business and health care
>I will improve my people skills through interviewing.
Objectives: What will you produce?
Review case studies of empathic practice within design, health care and business.
Experience empathic design through ‘Empathic Modeling.’
Analyse findings from user testing
Interview designers/ those in health care/ businesses
Use Empathic Design to achieve more valuable, and tangible outcomes in my studio practice.
Looking closely at the differences the role of empathy in each profession.
Investigate the co-design process, looking into the positives and negatives.
Empathy, design, co-design, emotions, research, students, emerson, inclusion, engagement.
Cafe Direct’s Sow Your Own. (N.d.) The project. [online] Available at: <http://sowyourown.net/the-project/> [Accessed 18 February 2011]
Design Studies 2010, 2011. Help Create An Urban Growing Space In Dundee. [online] Available at: <http://designstudies2010.wordpress.com/2011/02/17/help-create-an-urban-growing-space-in-dundee/> [Accessed 18 February 2011]
Dundee City Council. 2010. Allotment Strategy 2010-2015. [online] Available at: <www.dundeecity.gov.uk/dundeecity/uploaded…/publication_2128.pdf> [Accessed 1 March 2011]
Edinburgh Garden Share Scheme, 2011. [online] Available at: <http://edinburghgardenshare.org.uk/> [Accessed 17 February 2011]
Food share: Growing to Give, 2011. Allotments. [online] Available at: <http://www.foodshare.co.uk/allotment> [Accessed 17 February 2011]
Fuad-Luke. A., 2002. Slow design- A paradigm shift in design philosophy. [online] Available at: <www.arts.ulster.ac.uk/artm/courses/jdmm/emotion/slow-des.pdf> [Accessed 3 February 2011]
Rocket Gardens. (N.d.) Recipe Ideas. [online] Available at: <http://www.rocketgardens.co.uk/recipes.asp> [Accessed 18 february 2011]
Royal Horticultural Society, 2011. Community Gardening: Current campaigns. [online] Available at: <http://www.rhs.org.uk/Gardening/Community-gardening> [Accessed 17 February 2011]
Slow Food Journal, 2010. What is Slow Food? [online] <http://slowfoodjournal.com/2010/03/09/what-is-slow-food/> [Accessed 3 March 2011]
Sustainable Creation, 2009. Food and Farming Group. [online] Available at: <http://www.sustainablecrediton.org.uk/Pages/Slow food/Slow Food.html> [Accessed 17 February 2011]
I do not have the draft file presentation so here are some of our final presentation not all slides are here.
It offers the opportunity to save the lives of discarded fruit and veg no longer needed or wanted by allotment owners all over Dundee.
There are many others out there selling organic fruit and veg from local farms around Dundee but the surplus fruit and veg from allotments
in an even closer vicinity compared to local farms is being forgotten about.
Our service aims to collect all surplus, however there may be from week to week and sell it at an exciting new stall.
Not only will the stall offer saved fruit and veg but it will offer all information and advice needed
to set up an allotment or grow your own.
WE’RE ALL ABOUT ALLOTMENTS!!
Target customers and how we match there profile
Our target customers will be post consumers, people who are environmentally aware, and those that are willing to change there ways
with a little bit of help.
We would expect middle aged plus men and woman to be more inclined to be a post consumer as they have had longer to take up there decisions
on the environment around them and can afford to make the right choices.
This generation are more conscious of themselves and there children’s health and well being, meaning fresh fruit and veg would be there best option.
As we provide information about setting up allotments this age group would be attracted as there are many health benefits from growing your own.
We played around with the word allotment and our service and came up with the catchy and self explanatory name ALLOTLEFT!
We then created an exciting but simple logo with quirky vegetables surrounding the name to attract our target consumers as well as
allowing other people to be enticed by it.
It visually speaks for itself so doesn’t need any other imagery to carry it.
The logo shall be printed on to the boxes which the surplus fruit and veg shall be collected and delivered to the stall in.
It shall also appear on the side of the Allotleft van to advertise on the move.
As well as on Allotleft’s staffs t shirts/ aprons.
There will be Allotleft reusable tote bags for returning customers.
We shall be visiting community events and groups to do small presentations on our work.
We shall have a blog which will give information about our service, exciting happenings at the allotments/ stall and how our community events have been going.
bottom of fruit bowls!
As mentioned before there are many points of access to buy organic and fresh fruit and veg around Dundee such as…
Dundee farmers market
People and Planet Veg stand
Healthy Living lunch at the bridge
however no one collects surplus like us!!
GOT NONE LEFT, WE’VE GOT ALLOTLEFT!!
Customer service and aftercare
We assess what each customer is buying and suggest a healthy meal they could make and even write it down for them or
suggest websites, magazines to check out.
We always ask if a customer has been before and are interested in how they found the foodstuffs they bought from us.
Our team is very knowledgeable and willing to go to any extent to provide the advice and information our customers are looking for.
no task is to big, our main objective is to keep customers happy and healthy.
If there is anything left that we cannot sell at the stall we make it in to a healthy soup/ meal which we donate to local homeless kitchens.
Creating good publicity for our service.
Donation box for bags, charity etc.
Car boot sales?
In future we may decide to broaden our service by providing healthy local shops with our surplus fruit and veg
such as taste fresh!!”-Group 7
“The KneelChair is an innovative new approach to paraplegic mobility. The chair places users in a kneeling position, which lengthens the torso, ensures that the internal organs are not compressed and maximizes blood flow. The use of bicycle gears coupled with levers reduces the effort required to power the wheels, allowing a shorter, more ergonomic motion and maximizing the power output of each stroke. The ergonomics are also improved with breathable mesh seating surfaces for increased airflow and cushioning. The seat height is adjustable, making it easier to transfer in and out of the chair”. Design: Chris Wu (U.S.) http://images.businessweek.com/ss/08/07/0717_idea_winners/177.htm
I stumbled across this ‘kneelchair’ whilst researching what products are on offer to paraplegics.